Case Study —
Dr Dèdè
Tetsubayashi
The Invitation
Dr Dèdè is the founder of incluu, a tech equity and ethics consultancy. While her company was receiving lots of recognition, she was advised to develop her own personal brand. She wanted images that showed she is a powerful advocate at the highest levels of policy making, while staying deeply connected to community and the disability advocacy movement.
Ethical AI &
Tech Policy Expert
Disability Activist
Ethicist
& ADVOCATE
Are you ready to be more visible?
The Results
Location and wardrobe were critical to communicate the different aspects of Dr Dèdè’s approach to advocacy in the tech space. Finding locations such as San Francisco City Hall and the Ferry Building to communicate halls of power contrasted with Oakland Children’s Hospital and the Lake Merritt farmer’s market representing her commitment to local community. She had a variety of looks and locations in addition to her own bespoke collection of stock imagery to use across her platforms as she builds her thought leadership and visibility.